Case Study

Miracle
Mushroom

End-to-end packaging design for a US-based dietary supplement brand — from concept and label artwork to press-ready production files and e-commerce showcase. 4 SKUs. Sold on Amazon US & Europe.

Client
Miracle Mushroom
Role
Packaging Designer
Market
Amazon US & EU
SKUs
4 Products
Design Showcase

Full Line Overview

All four product labels side-by-side — front panel design with brand identity, product name hierarchy, and regulatory supplement facts panels.

Miracle Mushroom — full product line packaging layout

Full product line layout: Complex Mushroom Gummies · Lion's Mane · Chaga Mushroom · Ultimate Mushroom Complex

Scope of Work

From blank canvas to shelf-ready

Full production ownership — not just visuals, but print-ready files, compliance layout, and e-commerce assets.

01
🎨

Pack Design

Concept ideation and visual direction for each SKU. Brand-consistent typography, illustration, color systems, and hierarchy across the full product line.

02
📄

Production Files

Press-ready artwork with dieline accuracy, bleed/trim/safe zones, CMYK color profiles, and FDA-compliant Supplement Facts panel layout.

03
🛒

E-Commerce Showcase

Product imagery retouched and optimized for Amazon listing. Clean white-background shots and lifestyle context images for US and EU storefronts.

04
🌎

Multi-Market Compliance

Label copy and layout adapted for both US (FDA/FTC) and EU regulatory requirements. Bilingual claims review for European distribution.

Product Line

4 SKUs, one cohesive identity

Each product has a distinct color system and mushroom-specific visual cue, while sharing a unified brand architecture.

Complex Mushroom Gummies
Complex Mushroom Gummies
10-in-1 · Raspberry · Pink/Magenta label
Focus Immunity Mood
Ultimate Mushroom Complex
Ultimate Mushroom Complex
Vegan capsules · Green label
Clarity Performance
Lion's Mane Mushroom
Lion's Mane Mushroom
Vegan capsules · Gold/Yellow label
Brain Stress Immunity
Chaga Mushroom
Chaga Mushroom
Vegan capsules · Red/Maroon label
Immune Gut Antioxidant
Design Process

Concept to production

A structured end-to-end workflow from initial briefing to factory-approved artwork delivery.

01

Brand Brief & Market Research

Analyzed the US/EU supplement market, competitor packaging, Amazon listing norms, and FDA label requirements. Defined visual direction: clean, trustworthy, shelf-standout.

Market research Competitor audit FDA compliance
02

Visual Identity & System Design

Developed a unified brand system: wordmark, typeface hierarchy, icon set, and per-product color palette. Each SKU has a distinct hue while maintaining brand cohesion.

Brand system Typography Color system
03

Label Artwork & Dieline Production

Built full wrap-around label artwork on accurate dielines. Front panel, back panel, and side panels including Supplement Facts, ingredient list, and usage directions.

Dieline artwork Supplement Facts layout CMYK / Print-ready
04

Revision Cycles & Client Approval

Iterative feedback rounds with client across design, claims copy, and regulatory text. Coordinated with manufacturer on material specs and print constraints.

Client feedback Print spec coordination
05

E-Commerce Image Production & Final Delivery

Produced white-background product images and lifestyle composites for Amazon storefronts. Exported all assets optimized for US and EU listing requirements.

Amazon listing images Retouching File delivery
Distribution

Live on Amazon

Products actively sold across two major markets with packaging designed to meet each region's standards.

🇺🇸

United States

Primary market. FDA-compliant label layout. Amazon.com listings with full product photography and A+ content visuals.

Amazon.com FDA Compliant
🇪🇺

Europe

EU regulatory adapted packaging. Amazon EU storefronts including DE, FR, UK, IT, ES with localized listing assets.

Amazon EU EU Compliant